Wholetailing: The Real Estate Investor Guide

Have you ever heard of wholetailing? No, that’s not a typo, and yes, it’s an actual term in real estate investing. Curious yet? It caught my attention, too, and I knew I had to dig into it. I found an investment strategy that’s a fascinating blend of wholesaling and retailing, hence the name.

If you’re unfamiliar with wholetailing, don’t let its obscurity fool you! This compelling strategy can offer the best of both worlds, providing unique opportunities for savvy real estate investors. 

But what exactly is wholetailing? How can it fit into your investment strategy? This guide will provide a comprehensive breakdown, and by the end of it, you’ll have a clear understanding of wholetailing and how it could benefit you.

So let’s dive right in, shall we? We’ve got a lot to cover, and I promise it’s worth your time. Ready to explore the lesser-known world of wholetailing? Let’s go.

What is Wholetailing? 

Wholetailing, despite its somewhat peculiar name, is a legitimate and potentially profitable strategy in real estate investing. But what exactly is it? Wholetailing is a hybrid approach combining elements of a traditional wholesale deal with flipping elements. It’s like having the best of both worlds, blending the quick turnarounds of wholesaling with the potential profit margins of retailing.

Whole tailing

As we delve deeper into the concept of wholetailing, you’ll begin to see why it’s attracting attention in real estate investing. Let’s take a closer look.

Why Should You Wholetail?

You might now ask yourself why I should consider a wholetail deal. The reasons are multifaceted, and the potential benefits can make it an attractive strategy in the real estate market.

Firstly, wholetailing can open up new avenues for profit. By performing minimal improvements on a property, you can sell it at a higher price point than a standard wholesale deal. It is particularly appealing if you’re interested in house flipping but want to avoid the extensive renovations typically associated with it.

Secondly, wholetailing widens your potential buyer pool. Instead of marketing primarily to other investors, as is common in wholesaling, you can also market the property to regular homebuyers. It can result in quicker sales and potentially higher profits.

Lastly, wholetailing can be an excellent way to diversify your real estate investment strategy. It adds another tool to your arsenal, allowing you to adapt to market conditions and property types. If the market is hot and properties sell quickly, wholetailing can effectively capitalize on that trend.

However, like all investment strategies, wholetailing has its risks. It’s essential to assess each potential deal carefully, considering the cost of necessary improvements and the potential resale value. But with careful planning and execution, wholetailing can be a rewarding addition to your real estate investing playbook.

Variations of the Wholetailing 

Light Rehab Wholetailing

In this strategy, the investor makes only slight repairs or improvements to the property after purchasing it. These may include repainting, replacing carpets, or addressing minor plumbing or electrical issues. The aim is to enhance the property’s appeal to cash buyers without incurring a substantial expense in renovations.

Heavy Rehab Wholetailing 

Sometimes, a property may require more extensive repairs to make it market-ready. These could include significant structural repairs, replacing outdated appliances, or even redoing rooms. While this approach requires a larger investment upfront, it can increase profits when selling the property.

Buy and Hold Wholetailing

This variation involves holding onto the property after making necessary improvements and renting it out. It allows the investor to generate a steady cash flow while waiting for the right time to sell.

How To Find Wholetail Deals

One of the crucial aspects of successful wholetailing is, of course, finding the right deals. So, how do you find these elusive wholetail real estate deals? While there’s no definitive rulebook, several strategies can improve your chances of uncovering promising opportunities.

First and foremost, building a solid network is invaluable. Connect with real estate agents, other investors, and industry professionals. Real estate agents, in particular, can be a goldmine of information, often having first-hand knowledge of potential deals before they hit the market.

In addition, pay attention to the power of traditional marketing methods. Direct mail, for example, can be an effective way to reach homeowners considering selling their property. Online platforms can also be a good source of leads. Websites that list wholesale deals can provide a starting point for potential wholetail properties.

Finally, remember that persistence is vital. Finding wholetail deals requires patience and consistent effort. But with time and determination, you can uncover opportunities others may overlook. So, keep building those relationships, stay persistent with your marketing, and keep your eye on the market trends. With these strategies, you’ll be well-equipped to find and capitalize on wholetail deals.

How Wholetailing Can Enhance Your Real Estate Investing Strategy

Wholetailing can be an excellent way to increase profits and diversify your real estate investing strategy. While there are risks, carefully evaluating each deal can help you find potential opportunities that may otherwise slip through the cracks. If you’re looking for a new way to enhance your real estate investment portfolio, considering wholetailing is an excellent option. By taking advantage of the unique opportunities presented by this strategy, you can gain an edge in the real estate market. With proper planning and execution, wholetailing can be an advantageous investment method.

Pros and Cons of Wholetailing

Like any investment strategy, wholetailing comes with its benefits and drawbacks. Understanding these can help you decide whether wholetailing is the right strategy for your real estate investment goals.

Pros of Wholetailing

  • Wider Buyer Pool: Unlike traditional wholesaling, where you primarily market to other investors, wholetailing allows you to appeal to a broader audience, including cash buyers and traditional homebuyers. This wider buyer pool can lead to quicker sales and potentially higher profits.
  • Increased Profits: While wholesaling typically involves an assignment fee, wholetailing can yield higher returns. By making minor improvements to the property, you can increase its value and sell it at a higher price point.
  • Flexibility: Wholetailing offers flexibility that many real estate investors find appealing. Depending on the property and market conditions, you can decide the extent of the improvements to make and whether to sell or hold onto the property as a rental.

Cons of Wholetailing

  • Increased Risk: With the potential for higher profits comes increased risk. As you invest money into improving the property, you will lose more if the deal goes differently than planned.
  • More Time-Consuming: Compared to wholesaling, wholetailing can be more time-consuming. You’ll need to manage the improvements, list the property with a real estate agent, and handle the closing process.
  • More capital Required: Wholetailing often requires more upfront capital than wholesaling. You’ll need funds to acquire the property, make improvements, and cover holding costs until you sell the property.

While the decision to wholetail largely depends on your personal investment goals, understanding the pros and cons will better equip you to make a decision that aligns with your financial strategy and tolerance for risk.


What is the difference between wholesale and wholetail?

Wholesaling is a real estate investment strategy in which an investor acquires property below market value to resell it quickly to another buyer. Wholetailing combines wholesaling and retailing elements, providing investors with quick turnarounds and potential profit margins. 

What Types Of Properties Can I Wholetail?

Wholetailing is a versatile strategy that you can apply to residential and commercial properties. However, it typically works best with single-family or smaller multi-family homes.

What Are the Benefits Of Wholetailing?

The main benefit of wholetailing is the potential for higher profits than wholesale investing alone. Additionally, wholetailing reduces the risk of potential losses due to longer holding times than a traditional wholesale deal. You can also generate quick cash flow by renting the property while awaiting a sale.


In conclusion, wholetailing offers a unique avenue in real estate investing, blending aspects of wholesaling and retailing for potential profit. With its wider buyer pool, the potential for increased returns, and flexibility, it’s an option worth considering for many real estate investors. However, it’s also important to remember the increased risk, the additional time, and the higher capital requirements.

Knowing the mechanics and risks is critical to making informed decisions like any smart investment strategy. But don’t stop there! Real estate investing always has more to uncover and explore beyond just wholetailing. 

If you found this wholetailing guide helpful and are eager to expand your knowledge further, I recommend reading my comprehensive guide on “subject-to” (sub2) real estate. It is another creative investing strategy that can offer great returns. Simply put, it’s where you purchase a property subject to the existing mortgage.

Curious? You should be! Dive deep into sub2 real estate and continue expanding your real estate investing toolkit. Remember, knowledge is power, but only if it’s coupled with action. So, keep learning, keep growing, and keep investing.

Good luck!

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